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Location Location Location (did I mention location?)…


“The final phase of Android Developer Challenge I is now complete. Out of 50 teams of finalists, 10 teams received a $275,000 award each and 10 teams received a $100,000 award each.”

First of all I must say congrats to all the finalists and winners but I must say there is a common theme to a lot of these finalists… 90% of them are location based.  That is no small number and given how google have moved from the search to the location business in the last few years you can see how location is the tech of the future.  A future that is now.

Having a GPS in your car is now considered necessary and unless my taxi driver speaks fluent english and drives a black london cab I want my taxi to have a GPS as well.  But now phones are GPS devices with most manufactures putting them in not only high end models but midrange devices now as well.

I geotagged tweets and photos create KML files e.t.c, but soon and very soon there will be tech that says I am here and what is around me.  Some of these Android apps will flow back into the market on other platforms some more than others.

For example Compare Everywhere will change the face of shopping and shopping districts in a very short period of time.  Image a world where you scan the bar code, your phone then looks around where you are and lets you know if there is a cheaper item online or at another store say walking distance away.  This will not be a small shift in how we shop but will result in a fundimental shift on how shops work.  Perhaps even service will make a come back into a lot of these increasingly homoganised shopping malls.  When a store 3 shops up has something cheaper and you don’t have to go there to find out then you will reconsider you purchases.

Sure a lot of people are going to whine about geoprivacy but like all things there are levels at which you can interact and places you can and wont.  My home is my space for example, but lots of people know where I live and people can work out a lot about you even without computers.  Sure it makes stalking easier, but if we pander to the few bad apples then Newton would never have sat under the apple tree and we would have GPS 🙂