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Why #section331 makes Apple Beta and Android VHS

Remember Beta Folks, ok for you younger ones it was like HD DVD, one of those great formats that a still few use in high end roles but went the way of the dodo.

Today’s announcement of Section 3.1.1 by Apple.

“Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. ”

Of course this is aimed squarely at Adobe and the upcoming CS5 which will let Flash Developers port to the “I” platform. And as it turns out happens to be the biggest step down the road of turning Apple into the next Beta Format. Like Beta it will be around for many years to come and I am sure that many people (most much smarter than I) will be able to put forward lots of technical reasons why the Native only path is the best way to go.

But why did the public, yes not developers and not marketers choose VHS over Beta… because it was cheaper easier and OPEN. Sure when VHS was first coming out, Beta was better, but people didn’t care.

Apple got the jump going for the “people” aspect with the iphone… but the market is bigger than just the iphone and whilst Nokia still hold the high ground on numbers and devices (Sorry Apple users but my N95-8gb is still more useful than an iphone!), Android is on the rise.

Reviewers who have lauded the iphone and now looking at devices like the Nexus One and the HTC Desire which pack all the “wow” of the iphone with one extra little toy… OPEN Platform.

Now if you are a development company and can build a new game/widget/etc and output it via Flash to Android, Nokia, WinMo and all the devices that are on this.. but miss the “I” platform what are you going to do. In the medium term, sure you will develop for both, but not long term.

The restrictions of the “I” world are starting to bite and the noose is getting tighter, due in no part to Apple pulling on it themselves.

The times are a changing.. the rise of Android will see to that… the rise of the OPEN environment where people change things on their device without voiding warranty are coming….

This graph helps to show the rise of Android in the Mobile Operating System Market in the US….

Mobile OS Traffic Share in the US
(Source from JavaLobby)