Open Letter to NineMSN

(update after the comment below and a discussion with @prawn_gravies NineMSN have now updated the story to include a link to the original content.  Good to see they are listening…    )

Here is how the internet works…

Someone creates funny and unique content, it may be a mashup of your content for example.  They will upload it to say Youtube…

Then what happens is that people link to it.

They do not do the following..

Pull the video from Youtube, wrap it in their own branded player… then write a story about how said video went “VIRAL” and then not put a link to the original content, nor mention the creator of the original content.

I am looking at you Henri Paget in particular as your name is on the by-line!

Of course if you like we can just pull your content and claim it as our own if you like?

The NineMSN version of the story….

And the source video… by djhippster

so ninemsn… google attribution and see what it means…

here I have done it for you..

Definitions of attribution on the Web:

“In journalism, a source is a person, publication, or other record or document that gives information”

One Response to “Open Letter to NineMSN”

  1. Hi, this is completely inaccurate.

    The videos are different. We made our own version here in the office yesterday. Look more closely. Our version uses slo-mo, instead of cutting the vision together over and over. It’s similar, but repeating the dog man footage is a pretty obvious idea.

    We actually own online copyright on this. It’s from A Current Affair, a Nine property. Great to see other people making mash-ups, but we’re quite entitled to use this amusing footage too.

    Henri Paget actually made his own crazy dog man mash-up in his own time yesteday. You can see it here.

    Maybe you should get in touch and ask a few questions next time, instead of making assumptions.


    Shaun Davies
    News Editor

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