The LOLstralian – Paywalls and Public content ( How News Ltd plans it survival in the digital age.)

How News Ltd plans it survival in the digital age.

Step 1:

Create Content using publicly available information.

Step 2:
Place content behind a rock solid paywall. (By rock solid, I mean picture a sponge that has been shot at with a shotgun, the dropped from a great hight and shot again )

Step 3:
Embed public facing third party platform on your page behind said paywall.

Yes, News Ltd the world is laughing… but at you, not with you when it comes to what is happening to Fairfax.

 

 

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