FLV and SWF and the Open Screen Project….
the hows and whys video….. this is worth watching for a quick how and why.
The Open Screen Project is working to enable a consistent runtime environment — taking advantage of Adobe® Flash® Player and, in the future, Adobe AIR™ — that will remove barriers for developers and designers as they publish content and applications across desktops and devices, including phones, mobile Internet devices (MIDs), and set top boxes. The Open Screen Project will address potential technology fragmentation by enabling the runtime technology to be updated seamlessly over the air on mobile devices. The consistent runtime environment is intended to provide optimal performance across a variety of operating systems and devices, and ultimately provide the best experience to consumers.
To support this mission, and as part of Adobe’s ongoing commitment to enable Web innovation, Adobe will continue to open access to Adobe Flash technology, accelerating the deployment of content and rich Internet applications (RIAs). This work will include:
– Removing restrictions on use of the SWF and FLV/F4V specifications
– Publishing the device porting layer APIs for Adobe Flash Player
– Publishing the Adobe Flash® Cast™ protocol and the AMF protocol for robust data services
– Removing licensing fees – making next major releases of Adobe Flash Player and Adobe AIR for devices free
“Adobe is spearheading the Open Screen Project with support from industry leaders who share a common vision to provide rich, interactive experiences across computers, devices and consumer electronics,” said Shantanu Narayen, chief executive officer at Adobe. “A consistent, more open platform for developers will drive rapid innovation, vastly improving the user experience.”
…. this I think is the biggest part….
“Additionally, Adobe intends to make Adobe Flash Player and Adobe AIR for devices free, starting with the next major releases for devices, along with publishing the device porting layer APIs. As a result of these moves, OEMs, software developers, and content owners will be able to deliver content and applications built with Adobe Flash and Adobe AIR technologies without concerns about device restrictions. By removing the licensing cost and restrictions, as well as opening up the protocols and porting layer, Adobe is making it easier for developers and partners to deliver more engaging experiences to more of their customers, and ensuring that audiences can engage with content no matter what device or medium they use.”
Short version, most phones will get a good swf player very shortly… possibly even the Iphone!
